Privacy Policy

SA Picture Day is an independently owned and operated photography company based in San Antonio, Texas. We photograph schools, daycares, dance studios, martial arts dojos, and sports leagues across San Antonio, Austin, and Central Texas. This policy explains how we handle information collected through this website (sapictureday.com) — not through our parent photo-delivery platform.

When you fill out a contact form

We ask for your name, email address, phone number, and your school or studio name. You provide this voluntarily when you request a quote, schedule a visit, or send us a message.

Automatically when you visit this site

Our analytics tools collect standard technical information: pages visited, time on page, referral source, browser type, device type, and approximate location (city/region level from your IP address). Your IP address is not stored in identifiable form. No account or login is required to browse this site.

This website uses the following third-party analytics services, which activate on every page load:

• Google Analytics 4 (GA4) — Measures traffic, page views, and form conversions. Google processes data under their own privacy terms.
• PostHog — Product analytics and session recording. PostHog records your browsing session on this site so we can identify usability issues and improve the experience. All form input fields are masked — PostHog never captures what you type into any field.
• Microsoft Clarity — Session recording and heatmaps. Clarity records mouse movement, clicks, and scroll behavior. Text inside form fields is masked.
• Vercel Analytics — Privacy-friendly page-view counting provided by our hosting provider. No personal data is stored.

We do not display a cookie consent banner. If you prefer not to have your session recorded, browser extensions such as uBlock Origin will block these services.

• →To respond to your inquiry about our photography services
• →To schedule and confirm picture day appointments
• →To send quotes, contracts, and follow-up communications
• →To measure how visitors find and use this website so we can improve it
• →To run targeted ads on Google and Meta (using aggregated analytics data, not your name or contact details)

We will never:

• ✕Use any photos we take — of students, families, or anyone else — to train AI models, image generators, or any machine learning system
• ✕Use your contact information to train or fine-tune any AI model
• ✕Share photos or personal data with any AI company or platform for training purposes

We do not sell your personal information. We share it only with the vendors needed to operate our business:

• →Zoho Bigin — our CRM for managing leads and client relationships
• →Resend — transactional email delivery
• →Google Workspace — email and internal communications
• →Slack — internal notifications when new inquiries arrive

Each vendor is contractually required to protect your data and is prohibited from using it for any purpose other than providing their service to us.

This website is directed at school administrators, studio owners, and parents — not children. We do not knowingly collect personal information directly from children under 13. For information about how we handle student photos, class rosters, and school data during an actual picture day engagement, see our Security & Privacy page, which covers our COPPA and FERPA-aligned practices in detail.

Contact form submissions are kept in our CRM for as long as the business relationship is active or potentially active. If you would like us to delete your contact information, email [email protected] and we will remove it within 30 days.

You can:

• →Request a copy of the personal information we hold about you
• →Ask us to correct inaccurate information
• →Ask us to delete your contact information from our CRM
• →Opt out of marketing emails by clicking "unsubscribe" in any email we send

Send requests to [email protected].

We may update this policy occasionally. The effective date at the top of this page will reflect the most recent revision. Continued use of the site after changes are posted constitutes acceptance of the updated policy.

Questions about this privacy policy or how we handle your information? Reach us at [email protected] or call 210-529-8090.